Demonstration build
Ironline Freight Co.
Ironline Freight Co. is a made-up business we built to demonstrate the work. The site is live and you can try it. The numbers shown on it are illustrative sample data.
The problem
Ironline Freight books truckload and LTL freight for shippers across three states, but the old site was five paragraphs of company history and a single "Contact us for a quote" button. Every quote meant a phone tag loop before a shipper even knew if the lane was in Ironline's ballpark.
What we built
A five-page site, home, services, fleet, about, contact, built around a multi-step instant-quote flow. A shipper picks equipment type, enters miles and weight, adds any extras, and gets a rate range back immediately from a deterministic rate engine (base per-mile rate by equipment class, weight-band multipliers, extras loaded on top, a $650 floor, and a published ±10% range instead of a single misleadingly precise number).
Decisions & why
An instant estimate instead of a contact form.
Shippers comparison-shop lanes across several carriers in the same afternoon. A contact form means Ironline loses that shipper to whoever answers the phone first, a form is where quotes go to die.
A published range, not a single number.
A freight quote depends on details a five-field form can't capture. Showing a range is honest about that uncertainty instead of pretending to a precision the engine doesn't have.
A deterministic rate engine instead of a live pricing API.
The demo needs to be reproducible and explainable: the same inputs always return the same range, and every number that feeds the calculation sits in the code where anyone can check it.
A $650 floor on every quote.
Short-haul math can produce a number too low to be worth dispatching a truck. A floor keeps the tool from quoting a rate no dispatcher would take.
The result it aims for
The build aims to turn a phone-tag quote process into a self-serve estimate a shipper can get in under a minute, so Ironline's team spends its time closing freight instead of chasing quote requests.
This is the goal the build is designed to hit, not a measured client outcome.