Every build here is a working demonstration on a made-up business. It is live code you can click through and try, not a real client’s results. Each one reads the same way: the problem, what we built, the decisions and why we made them, and the result the work aims for.
Demo business, not a real client
Ironline Freight books truckload and LTL freight for shippers across three states, but the old site was five paragraphs of company history and a single "Contact us for a quote" button. Every quote meant a phone tag loop before a shipper even knew if the lane was in Ironline's ballpark.
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Demo business, not a real client
Beacon Plumbing & Air fields both true emergencies, a burst pipe, a dead furnace in January, and routine scheduled service on the same phone line, with no way for a caller to signal which one they had before someone picked up.
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Demo business, not a real client
Redhill Garage quotes oil changes, brakes, diagnostics, and tire work across three service bays, but every quote and every booking went through the same front-desk phone call, a customer couldn't get even a ballpark price without calling, and the bays' actual half-day capacity lived only in the service writer's head. The owner also had no idea whether the site was doing anything, and changing a headline meant asking someone else and waiting.
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