Every build here is a working demonstration on a made-up business. It is live code you can click through and try, not a real client’s results. Each one reads the same way: the problem, what we built, the decisions and why we made them, and the result the work aims for.
Demo business, not a real client
Ironline Freight books truckload and LTL freight for shippers across three states, but the old site was five paragraphs of company history and a single "Contact us for a quote" button. Every quote meant a phone tag loop before a shipper even knew if the lane was in Ironline's ballpark.
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Demo business, not a real client
Oakline Exteriors runs roofing and siding crews on a schedule that shifts with weather and material deliveries. Homeowners calling for an estimate kept getting told "we'll call you back to set a time," and that callback was the point most leads went cold.
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Demo business, not a real client
Juniper Table is a candlelit bistro that took every reservation over the phone, which meant the host was juggling the dining room and a ringing line at the exact moments dinner service got busiest, and a guest calling during the Thursday rush might not get through at all.
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Demo business, not a real client
Linden & Grey is a boutique that showed its collection as a lookbook with no way to buy, a visitor who wanted a piece had to message the shop and hope the right size was still in stock.
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Demo business, not a real client
Beacon Plumbing & Air fields both true emergencies, a burst pipe, a dead furnace in January, and routine scheduled service on the same phone line, with no way for a caller to signal which one they had before someone picked up.
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Demo business, not a real client
Hollis & Vance handles business formation, contracts, employment, and tax-accounting work across three attorneys, but the old site was a single "call our office" page. A prospective client with a routine question after hours had no way to get even a general answer, and booking a consultation meant a phone call during business hours to find out who covered their kind of matter.
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Demo business, not a real client
Wexford & Way lists active and pending homes, but the old site was a static list of addresses with no photo gallery and no way to book a showing, a buyer interested in a listing had to call the office to even find out if it was still available, let alone see it.
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